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Have you ever engaged a consultant, spent lots of money and an indecent amount of time, sat through a lengthy presentation only to get to the end and wonder what exactly you're supposed to do next?

Some consultants (not just marketing ones, mind you!) like to prove their value through the weight test. Lots of paper, lots of words, lots of recommendations. At Essence, we've come to understand that it is harder to write ten words than it is to write a hundred, and much more useful.

Our Philosophies - Our Areas of Expertise

We apply this forward-thinking, common sense approach to our three key areas of expertise:-

1. Research - we conduct a large number of research projects with the general public, customers and key stakeholders and use proven techniques to provide clients not with a diatribe of what people said, but illuminating findings, solid conclusions and a path forward.
2. Facilitation - we are expert facilitators for marketing, brand and communications issues with a particular skill of managing sensitive stakeholders, corporate, general public and sector specific engagement and consultation.
3. Marketing consulting and advice - we have (unfortunately) a good deal of grey hair when it comes to our marketing experience across a range of complex categories. We provide highly specialised marketing advice based on considerable practical experience of segments with a particular passion for social marketing, retail and packaged goods.

Most clients don't want to be reminded of the factors that have got them to the position they're in. They want to know how to move forward. They want recommendations - but ones that are actually measurable, actionable, and that will work.

Our goal is to help clients of all sizes simplify their approach. We deliver effective communication solutions by using research intelligently, by bringing a team along, and by delivering strategically sound, action oriented and outcome specific solutions.

We translate complexity to simplicity, confusion to clarity, distraction to focus, activity to results.

Essence has a range of proprietary tools and processes to ensure you get to the heart of your marketing issues quickly and succinctly. Our natural skills are in Customer and Social Research, including a specialist New Product Development tool.

Our expertise in research also extends to Facilitation and we have had significant and extensive experience in facilitation of public consultations, brand and marketing sessions and stakeholder workshops.

Our clients use Essence at a variety of levels. Some use us for a range of Marketing Consulting activities – others simply need some one-off targeted Marketing Workshops.

Some clients ask us to Mentor and train a broad range of staff across the full gamut of marketing disciplines and others want us to deliver a motivational Keynote on future marketing trends. Whatever marketing help you need, Essence will deliver practical advice, real outcomes, and actionable solutions to allow you to move forward with confidence.