This e-book is looking at how to gain greater commitment by moving from Confusion to Clarity. People often say isn’t KNOWLEDGE and UNDERSTANDING the same thing? And this is the crux of this quadrant because they are absolutely two different things. Knowledge is good, it is important, and given no information at all, is an excellent starting point. But ‘knowledge’ is not the same as ‘understanding’!
This e-book is looking at how to gain greater commitment by looking at the third quadrant, moving from Distraction to Focus.
This e-book is the final one in the series of four looking at how to gain greater commitment by moving from Behaviour to Results. It is important that a brand’s behaviour reflects that which is true to the essence of what it’s about.
Culture change programs are all the buzz in the corporate world these days. Read about the 4 key factors we believe need to be in place for any culture change program to be successful, rather than just an expensive dalliance.
The fact is that despite a slowing global forecast, attracting and retraining the best people remains a key issue for CEO’s. And one way to help build a committed workforce is to build a more engaging workplace brand. This e-Book outlines the key aspects of workplace branding.
Market Research is a skilled profession that gives many marketing professionals the certainty they need to proceed with marketing programs and launches. Research can be one of the most defining factors in guiding intelligent decision making. The problem is, there’s a lot of unintelligent research that doesn’t help guide the future, and in fact, gives the discipline a bad name. So in this e-Book, read the vital factors I believe make the difference between a great research outcome and an average one.