Testimonials

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"Penny is one of the most brilliant marketers I have ever worked with - in Australia, Europe and the United States. Penny has an incredible ability to simplify complex problems into easily digestible parts - getting to the core of an issue and helping to find the most compelling solution. There is none better."

JIM MOSER
Clemenger BBDO

".... We have benefitted enormously from Penny's forthright, practical and insightful research and analysis skills."

DAVID PARKEN
CEO, The Royal Australian Institute of Architects

I know that your expertise and experience in the fields of marketing, advertising and generational differences have been critical to the Review’s work. My warm thanks for your work.

DEFENCE MINISTER BRENDAN NELSON
Ministerial Review into Recruitment & Retention
for the Australian Defence Force, 2006

"By nature, Penny has an inquisitive mind. She is curious about everything which makes her an excellent researcher. Penny has an incredible ability to simplify complex problems into easily digestible parts - getting to the core of an issue and helping to find the most compelling solution."

JIM MOSER
Clemenger BBDO

"Following our brand audit workshop in June 2006, Essence Communications designed and conducted a research program on our major brands to gauge overall impressions from our customers and to understand any gaps that exist between the expectations we have set for our brands and the reality of what we are delivering. The research program was an important part of ensuring we are on track with our brand strategy and best marketing practice."

STEPHEN SILK
General Manager Strategic Marketing, Victoria Racing Club

"The market research not only confirmed our own perceptions, but provided some surprising new insights. Penny has given us a strong basis for future strategic planning. Penny is a delight to work with. She delivers what she promises on time in a cost effective manner and with excellent results."

SUE NORMAN
Executive Director, UCA Funds Management

"Penny was instrumental in analysing the research material that Defence had commissioned and in identifying the need for separate research to support the review. This research proved to be pivotal in the report's recommendations. In the many focus groups we conducted on bases, she demonstrated her skills in very quickly developing a good rapport with the participants and eliciting useful information from sometimes cautious individuals. Her written work was excellent, concise and to the point"

AIR COMMODORE KEN BIRRER
Australian Defence Force

 

Our Clients

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Australian Government
Victoria State Government
Red Cross Australia
Monash University
Holden
University of Melbourne
Sustainability Victoria
Vic Health
Consumer Affairs Victoria
AGL
Specsavers
Coles
EPA Victoria
a2 Milk
Nurse On Call
Ambulance Victoria
Jeep
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