Essence has and continues to work with a range of Commonwealth Government departments, in some cases on extremely sensitive issues. Therefore, we have been thoroughly briefed on the expectations of the Protective Security Policy Framework and are fully compliant with the current requirements. For example, the highly sensitive second airport in Western Sydney required these standards to be in place, and Essence continues to ensure that we adhere to this standard.
This includes the secure management of data, ‘need to know’ access to information, locked cabinetry, locations of printers and other items to be close to the users; deletion of relevant emails; de-identification of data; and other usual steps as required by the Framework. Further, one of our Project Managers also carries the role of Security Consultant and ensures we remain up to date and compliant with the key security features and requirements of our clients.
Management of datasets and fact sheets of key longitudinal datasets of the department are managed in line with departmental policy and protocols.
We are members of professional organisations such as the Australian Market Research Society (AMSRS), the Australian Marketing Institute, the International Association of Public Participation (IAP2), and the Australian Association of Social Marketing (AASM). Our Director Penny Burke is a fully Qualified Practising Market Researcher (QPMR). Our memberships and qualifications provide assurance that we adhere to all standards of conduct and security as indicated by the AMSRS Code of Professional Behaviour which can be found at
We also adhere to the Market and Social Research Privacy Principles approved by the Privacy Commissioner in September 2003 and reissued in March 2014 which can be found on the Office of the Australian Information Commissioner website These principles were developed to adhere to the National Privacy Principles that govern the handling of information in research and reflect the Information Privacy Principles. We also abide by the ICC/ESOMAR international code on market and social research. Information about this can be viewed on the ESOMAR website:
We have in place a rigorous quality assurance system to ensure that the highest quality is maintained at every step of the research process.
We are also committed to industry privacy standards, and the values and principles of ethical research as articulated in NHMRC National Statement on Ethical Conduct in Human Research.
In addition, we have a range of internal quality assurance processes that we use over and above these industry standards – for example, an automatic data transfer of group recordings which allows us to store data safely and securely. We have in place a rigorous quality assurance system to ensure that quality is maintained at each step of the consultation process.